Al-Mashat, who also chairs the Ministerial Group for Entrepreneurship, made the remarks during the launch of the Annual Egyptian Entrepreneurship Sector Diagnostic Report (SDR 2025) by Entlaq.
A panel titled “How Does Culture Eat Strategy in Breakfast, Lunch, and Dinner?” featured Hadir Shalaby, CEO of Talabat Egypt, and Medhat Yassin, Executive Vice President of Mori International.
The event is organized under the auspices of the Ministerial Group for Entrepreneurship, with support from the Ministry of Planning, Economic Development and International Cooperation, the Ministry of Investment and Foreign Trade, the Ministry of Tourism and Antiquities, and the Egyptian Tourism Promotion Authority.
Developed by Entlaq in partnership with El Gouna, the report reviews investment flows, sector performance, gender participation, legal frameworks, and emerging policy trends.
The report provides key insights into market trends, regulatory developments, and opportunities for investment in one of the MENA region’s fastest-growing fintech ecosystems.
